Gokul’s mess business was running at a loss and he was on the verge of closing it down. A meeting with the deAsra team, coupled with sound advice and timely help with registrations, turned his business into a successful, legally run mess business.
Since Gokul was working full time in another company, he appointed a manager to look after and run his Mess business. Right from its inception, the business ran at a loss, forcing Gokul to consider closing it down. When he shared this thought with his manager, his suspicions were aroused when the manager offered to buy the business from him. He scrutinized the books of accounts, found that funds were being misappropriated and immediately fired his manager. In retaliation, the manager opened his own mess business just a few shops away from Gokul.
Gokul then did a rethink on closing his business. He appointed his brother as manager and met with the deAsra team. The team visited his business and advised him to increase his customer base by introducing snacks and a mini thali to his menu. They also asked him to contact his old customers and inform them about the change in guard. They provided him with plenty of tips and best practices on hygiene, general management and administration. Being told that he didn’t have any food license, they put him in touch with their legal associate, who helped him get his FSSAI registration.
Today Gokul’s business is running well with an ever-increasing number of customers while retaining his old customers as well!
After completing his education, a very young Nilesh started a Mess. However, business was not doing well, income was poor and he had the added burden of paying Rs. 10,000/- for rented premises at another location, where his mother too was struggling to run an unsuccessful mess. He was on the verge of closing down his business, when he was introduced to the deAsra team, and the rest, as they say, is history.
The team met him, listened to his concerns and assured him that, with the help and guidance of the Udyog Mitra, he would soon have a successful business. To start with, the Udyog Mitra advised him to improve the overall look of his mess and expand his menu to include a mini thali/dabba and some common snacks. The rationale behind this was that ladies and elderly people rarely finished a full thali. The Udyog Mitra further advised and helped him to locate a helper, who would do all the running around, leaving Nilesh to concentrate on the Mess and his customers. These changes saw his customers increase four-fold.
The Udyog Mitra then advised Nilesh to cut costs – stop buying vegetables from the vendor who came to the door, but buy them at a cheaper rate from the mandai. Give back the rented premises being used by his mother, operate from one location only and add the saved rent amount to his income.
Next was marketing – the Udyog Mitra helped him prepare flyers and low cost handbills and told him which areas to distribute them in. This too proved successful and now, three months after nearly closing down his business in despair, Nilesh is ecstatic at having turned his business around and looks forward to the regular visits from the Udyog Mitra, who he now looks upon as his savior!