Gokul Devre’s Success Story

Gokul’s mess business was running at a loss and he was on the verge of closing it down. A meeting with the deAsra team, coupled with sound advice and timely help with registrations, turned his business into a successful, legally run mess business.

Since Gokul was working full time in another company, he appointed a manager to look after and run his Mess business. Right from its inception, the business ran at a loss, forcing Gokul to consider closing it down. When he shared this thought with his manager, his suspicions were aroused when the manager offered to buy the business from him. He scrutinized the books of accounts, found that funds were being misappropriated and immediately fired his manager. In retaliation, the manager opened his own mess business just a few shops away from Gokul.

Gokul then did a rethink on closing his business. He appointed his brother as manager and met with the deAsra team. The team visited his business and advised him to increase his customer base by introducing snacks and a mini thali to his menu. They also asked him to contact his old customers and inform them about the change in guard. They provided him with plenty of tips and best practices on hygiene, general management and administration. Being told that he didn’t have any food license, they put him in touch with their legal associate, who helped him get his FSSAI registration.

Today Gokul’s business is running well with an ever-increasing number of customers while retaining his old customers as well!

Nilesh Joshi’s Success Story

After completing his education, a very young Nilesh started a Mess. However, business was not doing well, income was poor and he had the added burden of paying Rs. 10,000/- for rented premises at another location, where his mother too was struggling to run an unsuccessful mess. He was on the verge of closing down his business, when he was introduced to the deAsra team, and the rest, as they say, is history.

The team met him, listened to his concerns and assured him that, with the help and guidance of the Udyog Mitra, he would soon have a successful business. To start with, the Udyog Mitra advised him to improve the overall look of his mess and expand his menu to include a mini thali/dabba and some common snacks. The rationale behind this was that ladies and elderly people rarely finished a full thali. The Udyog Mitra further advised and helped him to locate a helper, who would do all the running around, leaving Nilesh to concentrate on the Mess and his customers. These changes saw his customers increase four-fold.

The Udyog Mitra then advised Nilesh to cut costs – stop buying vegetables from the vendor who came to the door, but buy them at a cheaper rate from the mandai. Give back the rented premises being used by his mother, operate from one location only and add the saved rent amount to his income.

Next was marketing – the Udyog Mitra helped him prepare flyers and low cost handbills and told him which areas to distribute them in. This too proved successful and now, three months after nearly closing down his business in despair, Nilesh is ecstatic at having turned his business around and looks forward to the regular visits from the Udyog Mitra, who he now looks upon as his savior!

Prameet Sonawane – He came, he saw, he conquered.

Prameet Sonawane a young, dynamic raring-to-go entrepreneur is one of deAsra’s Special 25 impact stories. He is one among our Special 25 brigade of entrepreneurs who have been enable by deAsra in the last year, which was our first year.

When the young man came to deAsra, he was bubbling with enthusiasm; much like the soda he wanted to make and sell at his coffee and soda shop. He was a young man in a hurry and he wanted to see his coffee and soda shop up and running asap. That was his brief to us.

Naturally confident, Prameet came to us for help on how to set up his business, what funds he would need and from where he would get his funds. He met Neelima Kulkarni, our senior Udyog Guide, who would guide him and even hand hold him in his journey.

So while Prameet was youth personified, Neelima was calm personified. A great temperamental balance for Prameet’s first step in the world of business. Right from visiting his planned venue of setting up his shop, to trying to persuade him to set up his coffee shop first and then later invest in his soda machine, to helping him identify how he would put up his signage in front of his shop and then of course the critical funding, deAsra’s Neelima, his Udyog Guide and ‘Maushi’ (Aunt) as he addressed her, guided Prameet. She advised him to choose a slightly different place for his business, although on the same street, use the tree in front of his shop as a kind of hangout place for his patrons and helped him get the required funds.

With Prameet, funds were not an issue; he could have easily borrowed from his family, but being the independent young lad, he wanted to go the traditional way. After facing rejection from one bank, he did not lose hope. Neelima Maushi was with him, he knew and went ahead. She took him to a second bank, explained his case to them and he got the loan. He was like the leader who drove his team, even the deAsra team to believing in him and ensuring he got his shop the way he wanted it -up and running quick.


From loan debts to becoming business-adept – Aditya Kale’s inspiring story

It’s said that “the mark of a sportsman is not how good he is at his best, but how good he is at his worst”. This quote aptly describes the journey of Aditya Kale, a Pune-based successful entrepreneur, who had earlier donned the mantle of a professional cricket player. When it came to business, Aditya was very clear about what he wanted: he wanted to make it his way of life. But before taking the plunge, he felt it was crucial to get some valuable work experience under his belt. And so began his journey.

To reach the top, you have to start at the bottom

While completing his education, Aditya started working with Hindustan Bakery. He first worked in the bakery’s manufacturing unit, before moving on to handling its outlets and undertaking various responsibilities like managing accounts, marketing and customer relations. The experience he got here was invaluable, and played to his advantage later on. Aditya’s capabilities to complete all responsibilities single-handedly landed him an offer from Hindustan Bakery to start his own outlet. After thorough research and analysis, he narrowed down on a location for the outlet and launched it. The franchise started raking in money, and soon, he got another business offer. With many franchises to his name, he felt it was now time to do more – to plan and start his own business. He had already decided what it would be – a coffee and snacks shop, and he quickly zeroed down on an ideal location for it.

Trapped by debts and hasty decisions

But this is where Aditya faltered. To start the business, he took huge loans from various people, overlooking the consequences he’d face if he was unable to return the money. His business started generating revenue, but there was never enough to pay back the debts. Soon, he was trapped under a growing mountain of IOUs. His business venture was soon turning into his worst nightmare.

There’s light at the end of every tunnel.

That was when a friend suggested he approach deAsra Foundation, insisting it was the only way out of his financial tangle. Aditya made his way to deAsra’s office and took an appointment with our experts, who advised him on various financial matters. Aditya quickly realised that he taken loans too hastily, which was an extremely irresponsible business decision. The deAsra experts taught him to chalk out his tasks responsibly, backed by careful thought and logic. They also helped him generate a project report and supported him throughout his loan application process. With deAsra’s help, Aditya finally got a loan sanctioned, in line with his financial requirements.

The harder you fall, the stronger you rise.

Today, with immense support from his family, Aditya runs Lazzat Pure Veg, a snacks outlet. His business has now begun a bright new chapter and holds great potential for expansion. The deAsra team is proud of his strong comeback and wishes him the best of luck for his future endeavours.


deAsra Foundation offers end-to- end support and guidance to emerging and existing entrepreneurs in the small scale sector. To date, we have helped 100+ entrepreneurs grow and nurture their new and existing businesses into successful businesses. Thinking of starting out as an entrepreneur? Reach out to us at 020 – 65365300/11 for personalised guidance and help.