Checklist for Digital Marketing Manual

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What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing process broadly involves the following steps:

  • Research
  • Plan and Strategize
  • Implement
  • Measure and Audit
  • Optimize

Takeaways from this checklist

  1. Benefits of Digital Marketing.

Benefits of Digital Marketing

It helps the business to have global reach

As compared to traditional marketing, it is economic in nature

It helps to track and measure the reach for your product/service

It helps you to promote in a personalized manner

It helps your business to get engaged with the prospective customers