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Program Details (Watch this space):

Session 1   W1 D1 (2 hrs)

Basics of Growing A Business Online & Marketing Plan Assessment

W1 D1 (2 hrs)

1.1

Digital Channels To Market Your Business.
How To Select the Best Channels For Your Business?

1.2

Marketing Plan Assessment

1.3

Marketing Plan Self-assessment (Submit for consultation)

1.4

Mentoring and Consultation - Clinic and Q&A

1.5

Digital Channels To Market Your Business

Session 2   W1 D2 (2 hrs)

Review + Content Calendar& Graphics

W1 D2 (2 hrs)

Mentoring and Consultation - Clinic and Q&A
Which Track To Select?

Content Calendar & Graphics

2.1

Why Do You Need a Content Calendar?

2.2

Creating Your Content Calendar

2.3

Graphics, Visuals and Videos

2.4

Using Canva

Session 3   W2 D1 (2hrs)

Google My Business

W2 D1 (2hrs)

3.1

Marketing on Google My Business

3.2

Setting Up Your Google My Business Page

3.3

Best Practices to Manage Your Google My Business Page

Setting Up on Facebook

3.4

Marketing on Facebook

3.5

Setting Up Your Facbook Page

3.6

Facebook Basics

Session 5   W3 D1 (2hrs)

Track 2 Q&A

W3 D1 (2hrs)

5.1

Review

5.2

Q&A

Session 4   W2 D2 (2hrs)

Facebook

W2 D2 (2hrs)

4.1

Marketing on Facebook

4.2

Optimizing Your Facbook Page

4.3

Best Practices to Manage Your Facebook Page

Instagram

4.4

Marketing on Instagram

4.5

Setting Up Your Instagram Account

4.6

Best Practices to Manage Your Instagram

Session 6   W3 D2 (2hrs)

Track 3 Q&A

W3 D2 (2hrs)

6.1

Review

6.2

Q&A

Session 7   W4 D1 (2 hrs)

WhatsApp for Business

W4 D1 (2 hrs)

7.1

Marketing on WhatsApp for Business

7.2

Setting Up Your WhatsApp for Business Account

7.3

Best Practices to Manage Your WhatsApp for Business Account

Facebook Shop

7.4

Marketing on Facebook Shop

7.5

Setting Up Your Facebook Shop

7.6

Best Practices to Manage Your Facebook Shop

Session 8   W4 D2 (2 hrs)

Track 4 Q&A

W4 D2 (2 hrs)

8.1

Review

8.2

Q&A

FAQs

This program is designed to help you learn marketing your business on social media. This program includes marketing sessions for platforms like Facebook, Instagram & Google My Business.

No, this program includes training sessions of marketing on various social media platforms and does not include social media marketing on any channels.

The SMM Starter program requires 8 hours spread over 2 weeks.
The SMM Pro program requires 8 hours spread over 2 weeks. If you choose the SMM Plus program, the maximum time required would be 12 hours spread over 3 weeks.

The SMM Starter program is for businesses who are new to Social Media Marketing. The SMM Pro program is for businesses who want to improve their Social Media presence. Whereas, the SMM Plus is beneficial for both, new as well as existing businesses.

Our partners in the journey

deAsra, in association with several organisations, has taken up the cause of promoting mass entrepreneurship. Such organisations include funding partners, service partners, like-minded NGOs and CSRs that work towards generating jobs through entrepreneurship, and entrepreneur clubs.

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