Running or Starting A
Fashion Business ?
Check out our Self Help Tools, Knowledge Resources and Services for Fashion Entrepreneurs.
deAsra Benefits
deAsra Annual membership: Rs. 1000/- Inclusions:
- Access to Udyog Mitras (Facilitators) and other deAsra resources available on the online platform and offered services throughout the year. Membership fee covers unlimited number of meetings (in person/ telephonic/ video conferencing) with UMs in a year.
- Access to various business tools, knowledge resources & templates
- Assistance to apply for Shop Act and Udyog Aadhar.
- First meeting with the verified service provider and on-going facilitation as required.
- Additional assistance (for existing businesses):
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- Basic Business health-check
- Detailed business performance assessment.
deAsra Services for Managing & Starting Fashion Businesses
Business Planning for setting up a fashion business will include deciding what products or services you would like to offer and the place where you would like to start the activity.
Factors like finalising the business idea, competition study, estimating cost of project, sales and profits are to be expected.
Non-financial study - market research, competition study, etc
Standard based financial projections
Project Report Preparation & Viability Assessment
Businesses need funds- be it a boutique, a design studio or a ready-made garment shop. Entrepreneurs usually start by investing from their own savings and borrowing from friends and family. However, soon they need institutional funds.
deAsra helps in getting the loan from banks and NBFCs. Our guidance includes:
For setting up a fashion business following licences are required:
Shop Act Registration:
If the business is located in Maharashtra and in municipal areas then Shop Act Intimation/Registration is mandatory for a fashion sector business. We assist in getting Shop Act Intimation.
Assistance from deAsra in:
1. Consultation regarding applicability of the licence/ registration
2. Guidance in documentation
3. Assistance for application process
Consultation on licence, registration application
Guidance on paperwork & Application Process
Assistance in Company Formation & Certification
After analysing the past data and future projections we guide the businesses in identifying the improvement areas and suggest action plans.
1. Assessing the health of the business
2. Identifying the gaps and improvement areas
3. Suggestions to fill the gaps in business performance
4. Access to relevant resources and tools
Business Performance Assessment
Business Gaps Identification
Suggestions to fill the gaps
deAsra verified and empaneled professionals provide specialist business support to businesses of all sizes across industries. Our partners are experienced, verified and hold appropriate licences. Our professional services include taxation and accounting, marketing and more.
Accounting services & GST registration
Packaging and labeling
Barcoding
Marketing is very important for a successful fashion venture. Appropriate marketing communication and methods will help a fashion business get the right target customer. Updating the marketing standards as per the trend and tastes in the market is utmost necessary.
We assist the fashion sector entrepreneurs in this professional service through deAsra’s empanelled service providers.
Assistance from deAsra:
1. Designing of Marketing collateral
2. Designing of Social media pages
3. Handling social media pages
4. Designing and development of website
Marketing collateral designing
Establishing Social Media Presence
Website Design & Development
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Business Planning for setting up a fashion business will include deciding what products or services you would like to offer and the place where you would like to start the activity.
Factors like finalising the business idea, competition study, estimating cost of project, sales and profits are to be expected.
Non-financial study - market research, competition study, etc
Standard based financial projections
Project Report Preparation & Viability Assessment
-
Businesses need funds- be it a boutique, a design studio or a ready-made garment shop. Entrepreneurs usually start by investing from their own savings and borrowing from friends and family. However, soon they need institutional funds.
deAsra helps in getting the loan from banks and NBFCs. Our guidance includes:
Project Report Creation & Viability Assessment
Loan Application Preparation
Fitment Evaluation from deAsra verified funding partners
-
For setting up a fashion business following licences are required:
Shop Act Registration:
If the business is located in Maharashtra and in municipal areas then Shop Act Intimation/Registration is mandatory for a fashion sector business. We assist in getting Shop Act Intimation.Assistance from deAsra in:
1. Consultation regarding applicability of the licence/ registration
2. Guidance in documentation
3. Assistance for application process
Consultation on licence, registration application
Guidance on paperwork & Application Process
Assistance in Company Formation & Certification
-
We help and guide in analysing the performance of the business by comparing it with the industry standards. The performance is analysed on prime indicators like sales, profit, asset utilisation etc.
After analysing the past data and future projections we guide the businesses in identifying the improvement areas and suggest action plans.Business Performance Evaluation includes:
1. Assessing the health of the business
2. Identifying the gaps and improvement areas
3. Suggestions to fill the gaps in business performance
4. Access to relevant resources and tools
Business Performance Assessment
Business Gaps Identification
Suggestions to fill the gaps
-
deAsra verified and empaneled professionals provide specialist business support to businesses of all sizes across industries. Our partners are experienced, verified and hold appropriate licences. Our professional services include taxation and accounting, marketing and more.
Accounting services & GST registration
Packaging and labeling
Barcoding
-
Marketing is very important for a successful fashion venture. Appropriate marketing communication and methods will help a fashion business get the right target customer. Updating the marketing standards as per the trend and tastes in the market is utmost necessary.
We assist the fashion sector entrepreneurs in this professional service through deAsra’s empanelled service providers.
Assistance from deAsra:
1. Designing of Marketing collateral
2. Designing of Social media pages
3. Handling social media pages
4. Designing and development of website
Marketing collateral designing
Establishing Social Media Presence
Website Design & Development
-
Stories of deAsra Entrepreneurs
Sunita Malage
Owner of Shreya Boutique
I received a positive response from deAsra right from the word go. Not only did they help me obtain necessary licences for my clothing line but also provided guidance on how to keep the business under sole proprietorship. Thank you for making it so easy!
Jayanti Ravishankar
Designer and owner of her own clothing brand
One of our friends had mentioned the support he had received from deAsra. That brought us to your doorstep and we are glad we did so! deAsra’s guidance has been extremely crucial for us in getting funds for our business expansion, especially when we were not sure how to go about the same. Our turnovers have been soaring since!
Amit Jagdale and Vikrant Gulleria
AV industries, Owner of a uniform manufacturing plant
Small Businesses Supported
Loan Amount Facilitated
Free Online Business Guides
Our Partners
FAQ's
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Shop Act registration, if business is located in municipal area or NOC from Grampanchayat in case business premises are located outside municipal areas.
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Deciding target group of customers in a fashion business is generally based on following factors:
- The products i.e. type of clothes which you will be making. This means that if you are making high end or latest fashion clothing then your target customers will be those who prefer and can afford such clothes
- The area where the business is located.
- Target customers will also change based on the age group, type of customers i.e. homemakers, office going customers etc.
- Based on your area of specialisation and flexibility, the TG might change.
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Following are the most popular fashion sector small businesses: Boutique, Design studio, Ready-made garment shoppe, Cloth/fabric store, Retail outlet of accessory, Tailoring shop, etc.
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Designing, embroidery work, stitching, fabric selection etc. is a skilled work, and such skills can be mastered if one has training and/or hands on experience.
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Following are few of the institutes which offer curriculum in fashion sector:
- International Institute of Fashion Designing (INIFD)
- National School of Design
- National Institute of Fashion Technology (NIFT)
- Symbiosis Institute of Design
- MIT Institute of Design
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To set up fashion business you should have designing skills, knowledge regarding the trends in the market, information of outdated fashions and updates of trending styles, skills for fabric selection, training or practice in the selected line and should set Standard Operating Processes (SOPs) of your fashion business.
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Generally, to set up a small sized fashion business an investment of around 4 to 5 lakh Rupees is required. But the investment mainly depends upon the size of business, location, automation, the products you will be selling (i.e. designer clothing or simple daily wear clothes etc.), target customers etc.
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Following factors can affect fashion industry:
- Changing fashion trends
- Effect of influencers in fashion industry
- Social media trends
- Socio-cultural dimensions
- Competition
- Seasonal trends, etc.
With deAsra’s assistance in loan procurement , I was able to purchase more material such as lining , fall, laces etc for my small boutique business. This helped me provide high quality stitching services in shorter time periods. I’m happy that team deAsra has been integral in taking Shreya Boutique to greater heights!