Running or Starting A Fashion Business ?

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deAsra Checklists for Efficient Fashion Business

Shop Act Registration Process
Shop Act Intimation Document Checklist
Applicable Only For Maharashtra

Business Loan Documents
Funding Proposal Creation Checklist


deAsra Services for Managing & Starting Fashion Businesses

Stories of deAsra Entrepreneurs


With deAsra’s assistance in loan procurement , I was able to purchase more material such as lining , fall, laces etc for my small boutique business. This helped me provide high quality stitching services in shorter time periods.  I’m happy that team deAsra has been integral in taking Shreya Boutique to greater heights!

Sunita Malage

Owner of Shreya Boutique


I received a positive response from deAsra right from the word go. Not only did they help me obtain necessary licences for my clothing line but also provided guidance on how to keep the business under sole proprietorship. Thank you for making it so easy!

Jayanti Ravishankar

Designer and owner of her own clothing brand


One of our friends had mentioned the support he had received from deAsra. That brought us to your doorstep and we are glad we did so! deAsra’s guidance has been extremely crucial for us in getting funds for our business expansion, especially when we were not sure how to go about the same. Our turnovers have been soaring since!

Amit Jagdale and Vikrant Gulleria

AV industries, Owner of a uniform manufacturing plant

Small Businesses Supported

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Shop Act registration, if business is located in municipal area or NOC from Grampanchayat in case business premises are located outside municipal areas.

Deciding target group of customers in a fashion business is generally based on following factors:

  1. The products i.e. type of clothes which you will be making. This means that if you are making high end or latest fashion clothing then your target customers will be those who prefer and can afford such clothes
  2. The area where the business is located.
  3. Target customers will also change based on the age group, type of customers i.e. homemakers, office going customers etc.
  4. Based on your area of specialisation and flexibility, the TG might change.

Following are the most popular fashion sector small businesses: Boutique, Design studio, Ready-made garment shoppe, Cloth/fabric store, Retail outlet of accessory, Tailoring shop, etc.

Designing, embroidery work, stitching, fabric selection etc. is a skilled work, and such skills can be mastered if one has training and/or hands on experience.

Following are few of the institutes which offer curriculum in fashion sector:

  1. International Institute of Fashion Designing (INIFD)
  2. National School of Design
  3. National Institute of Fashion Technology (NIFT)
  4. Symbiosis Institute of Design
  5. MIT Institute of Design

To set up fashion business you should have designing skills, knowledge regarding the trends in the market, information of outdated fashions and updates of trending styles, skills for fabric selection, training or practice in the selected line and should set Standard Operating Processes (SOPs) of your fashion business.

Generally, to set up a small sized fashion business an investment of around 4 to 5 lakh Rupees is required. But the investment mainly depends upon the size of business, location, automation, the products you will be selling (i.e. designer clothing or simple daily wear clothes etc.), target customers etc.

Following factors can affect fashion industry:

  1. Changing fashion trends
  2. Effect of influencers in fashion industry
  3. Social media trends
  4. Socio-cultural dimensions
  5. Competition
  6. Seasonal trends, etc.