Decoding the rules of business

“He was delighted to find out that the deAsra team could guide him on managing his finances, recruitment, marketing and other issues. He voiced his plans as well as his concerns unhesitatingly and the team at deAsra advised him on the best course of action.”

In a little flat in Pune’s prime residential area, sit a group of people poring over their computer screens and writing code that would make machines ‘think’, ‘judge’ and ‘act’. Welcome to Emprotek Software Solution Pvt. Ltd., an emerging technology startup that develops customised embedded software solutions. Simply put, these are software solutions that help a washing machine figure out how much water would be required for a given load of clothes or help a furnace understand at what temperature it must heat a particular metal.

The brain behind the enterprise is Shriram Kulkarni, who has a rich experience in embedded systems. After completing his Bachelor’s degree in  Instrumentation & Control Engineering from Pune University, Shriram did a Post Graduate Diploma in Embedded System Design from C-DAC ACTS, Bangalore. He then worked with various renowned software companies. During this period, he also got an opportunity to work in USA, UK and France.

Identifying the niche

Shriram observed that there was a large segment of businesses that would benefit from embedded systems solutions, but they were unfortunately not being catered to. Having identified this niche, he took cautious steps towards setting up his own enterprise.

By the time Shriram returned from the UK in 2013, he had a concrete plan ready. He first worked towards reducing his home loan and other liabilities. He had already started taking up small assignments to test the waters and to understand the market. Soon after, he resigned from his well paying job and set up his business in a small flat in the building where he lived. Initially he wore many hats – he was the software developer, marketing executive, accountant as well as the finance manager of the company.

However, he soon felt a strong need to have somebody by his side to guide him on various aspects of running and managing a business. It was around this time that he learned about deAsra.

Intelligent hand-holding

He was delighted to find out that the deAsra team could guide him on managing his finances, recruitment, marketing and other issues. He voiced his plans as well as his concerns unhesitatingly and the team at deAsra advised him on the best course of action.

In the early days of his business, Shriram struggled with pricing his services since there was no tangible formula to evaluate the intellectual prowess that went into his solutions. Gradually, experience taught him to put a price to his efforts and negotiate with the client.

Today, Shriram has a team of five working with him and a portfolio that includes clients from the automobile and petroleum sectors. He focuses on meeting clients, understanding their needs and designing a customised solution for them. His developers and engineers enjoy the challenging assignments he brings in.

Yesterday’s decisions have forged a brighter tomorrow

Shriram has plans of moving into a larger space and widening his client base, all in good time. He is assured of deAsra’s support in his journey. Today, Emprotek is an established player in the market and enjoys a steady stream of business. Looking back on the road travelled so far, Shriram humbly claims that he still has a long way to go but that he is enjoying every milestone and challenge en route.

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