Digital Marketing Checklist
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What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing process broadly involves the following steps:
- Research
- Plan and Strategize
- Implement
- Measure and Audit
- Optimize
Takeaways from this checklist
- Benefits of Digital Marketing.
Benefits of Digital Marketing
It helps the business to have global reach
As compared to traditional marketing, it is economic in nature
It helps to track and measure the reach for your product/service
It helps you to promote in a personalized manner
It helps your business to get engaged with the prospective customers