Marketing Plan Assessment Checklist
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What our entrepreneurs say...
Inspired by Dr. Anand Deshpande, deAsra seem to be the perfect helping hand. Expanding is a challenging task which involves a lot of risks. To reduce this risk, deAsra has been like a safe landing pad!
What is Marketing Plan Assessment?
“Marketing Plan Assessment” is a set of questions based on seven key components of a marketing plan, which are Customer Segmentation, Competition Analysis, Product Positioning, Pricing, Promotion, Place of Business, Packaging/Marketing Collateral. The answers to these questions helps the user to understand the composition of the market. Based on the outcome of the analysis a market plan suitable to the business can be prepared.
Takeaways from this checklist
- Questionnaires on seven key components of marketing plan for detailed analysis.
- Scoring mechanism to identify the areas of improvement in the marketing plan.
- Factors to be considered while preparing a Marketing Plan.
Benefits of Marketing Plan Assessment
Helps to create a Marketing Plan suitable for the targeted group of customers.
Helps to identify areas of improvement for an effective marketing plan.
Helps to identify new or potential customers.
Helps to finalize promotion techniques, channels and mediums suitable for the product/services to be offered.
“An area of concern for my business had always been managing my cash flow as I had to give a 90-day credit to my buyers whereas make payments to my associate companies in a much shorter period. The deAsra team helped me procure a cash credit facility from the bank along with creating a robust project report which made my cash flow issues go away.”