For running a business successfully and ensuring growth in your business you need to assess the position of your business. This assessment is basically a comparison between the goals and milestones that you had set for your business with the actual current scenario in the business. It is necessary to check the status of your business at regular intervals. This will help you to identify the problem areas in your business.
Cash Flow Management for business is the process of monitoring, analysing, and optimizing the net amount of cash receipts minus the cash expenses. Net cash flow is an important measure of financial health for any business. It helps the business owner to analyse optimum cash needs; this can be achieved by estimating the monthly cash needs and identifying the sources from where these can be met.
Cash flow management involves:
Accounting services involves in recording, reporting, and analyzing financial transactions of a business or an individual. It reveals business performance in terms of profit or loss for a given period. The value and nature of a firm’s assets, liabilities and owners’ equity can also be derived through these statements.
Marketing collateral is any material used to help a business advertise or communicate with business associates, potential customers or clients. It may include everything from brochures to letterheads to banners, to direct mailers, business cards, promotional flyers, etc. Marketing collaterals are ideal for maintaining a cohesive brand identity to ensure consistency in any campaign and creating a visual USP (Unique Selling Proposition).
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called ‘Digital Marketing’.
Digital Marketing process broadly involves the following steps:
Website is an online platform dedicated to a particular topic, ranging from entertainment to networking. It represents a centrally managed group of web pages, texts, images and all types of multimedia files. Its main purpose is to display content/offerings for its visitors. Customers find business information and product/service offerings on websites.
A Patent is a form of intellectual property. The owner gets the right to exclude others from making, using, selling, and importing an invention for a limited period of time, usually twenty years.
A Barcode is a way to encode information in a visual pattern that a machine can read. The combination of black and white bars (elements) represents different text characters which follow a set algorithm for that barcode type. It is essentially the information of that product, price, quantity, name of the product, etc.
GST is an indirect tax that is levied on goods as well as services. All the existing state and central indirect taxes are subsumed under the GST. It is applicable throughout the country (except for Jammu and Kashmir). GST is also referred to as “One Nation One Tax”.
Under this system, a single product is taxed at the same rate in every corner of the country (except J&K).
Copyright is the exclusive and assignable legal right given to the originator for a fixed number of years to print, publish, perform, film or record literary, artistic or musical material. Copyright provides legal evidence of ownership. The copyright owner can sell or pass on the rights of the work to the other person with copyright protection. Copyrights are often noted by ©.