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How to Market Your Business on Facebook

Event Details

Learn how to use Facebook for marketing your business. Facebook helps to create awareness about your brand, generate leads and sometimes even purchase. The platform also helps you to reach customers across the globe.

‘How to Market Your Business on Facebook’ is an expert-led session that helps you learn all about the features and best practices of the channel, and take your business to greater heights.

Who is it For?

  • New business owners
  • Existing business owners

Key Takeaways

Learn how to:

  • Set up your shop on Facebook
  • Create a Facebook page
  • Keep your page active
  • Effectively use Facebook for marketing and growth

Sales for Growth

Event Details
Sales is a very important element for a business to grow and develop. We often confuse sales with marketing. These two activities go hand in hand but have a very thin line between. Sales is more about understanding the customer, their needs, their taste and building a relation with the prospective customer, while marketing is about catering to the customer needs by placing the product to fulfill those needs. Small businesses must concentrate on the Sales pattern of their business keenly in order to grow.

Who should attend

  • New micro & small businesses who wish to build a strong & sustainable sales pattern
  • Existing micro & small businesses who wish to experiment new sales techniques for growth of the business

Takeaways from the event

  • Understand what kind of sales is necessary for every business from experts
  • Learn the difference between sales and marketing
  • Understand how sales and marketing need to be in sync for effective business growth

Introduction to Amazon Saheli – Cohort II

About Amazon Saheli

Launched in 2017, Amazon Saheli is a program to enable women entrepreneurs to build and scale their businesses with Amazon. Amazon Saheli helps women solopreneurs, women-led small businesses and organizations supporting women empowerment (NGOs, NFPs, Government bodies) by providing market linkage and discoverability for their products and helping them increase their footfall to millions of Amazon customers in India. Additionally, in order to help these women launch their businesses online easily, we also provide imaging and cataloguing services at launch, apart from free training to help them understand the nuances of online selling and thereby, grow their businesses on Amazon.in.

Who can attend

  • Women entrepreneurs across India having product business

Takeaways from the Introductory session

  • Amazon for women entrepreneurs.
  • About Amazon and Amazon Saheli Program & its benefits.
  • Personnel and product eligibility.
  • Onboarding process of Amazon Saheli Program.
  • Complimentary support for Amazon Global Selling*

 

Understand Business Planning to Start & Grow Your Business

Details
Every business needs planning at all stages. A new business needs planning to get started and make a mark in the market while the existing business needs planning to scale the business. This planning includes various aspects – financial planning, team planning, resources allocation and much more. This session will throw light on various important aspects of business planning.

Who should attend

Do you have a business idea of your own? Then you may need to know about its financial viability and feasibility.

We welcome all entrepreneurs who want to ensure that they have put everything in place and that they will be able to understand the importance of Business Planning.

Takeaways from the event

  • Learn about the finalization of proposed business ideas, the process of collecting and putting together necessary information for understanding a business’ financial viability
  • Understand the importance of financial viability/feasibility of business
  • Learn about the essential steps to take before starting a business

How to drive demand and growth for your eCommerce business

Key Takeaways

  • Leverage different features of Instagram & Facebook
  • Maximize online store sales with omnichannel marketing
  • Utilize data-led consumer insights to drive demand
  • Run high conversion ads
  • Move from the discovery stage to completed purchases

Ms. Rutuja Kagwade, the Strategic Partner Manager at Meta will be joining us LIVE to show us how consumer behaviour data can be leveraged to personalise product offerings to consumers on social media.

Best Practices in Supply Chain for Survival and Growth

Details
Accessing your Supply Chain function either “FIT” Or “FRAGILE” will come down, when you deal with Disruption.  In the future, disruptions will occur more frequently and Supply Chains must be able to deal with whatever is coming next.

FIT Supply Chains are able to move ahead of the competition after dealing with high-impact events while FRAGILE Supply Chains fall behind.  Fit supply chains are also more likely to focus on long-term strategies and investments rather than short-term gains

Key Takeaways
Overview of Supply Chain (SCM)

  • Definition of Supply Chain
  • Objectives of Supply Chain
  • Importance of Integrated SCM & Costs involved in Supply Chain
  • Organization & Functionality of Integrated SCM
  • Concept of MRP Revolution
  • Organization structure & functionalities involved in SCM
  • How each function of SCM will become profit center of organization?

Planning

  • Definition & Objectives of Planning function
  • Overview of Implementation ERP
  • Business process
  • Importance of Planning
  • MRP Run – schedule, Frequency
  • Concept of Lean, Six Sigma & TQM
  • Overview of JIT, KANBAN, VMI concept

Purchasing / Sourcing management

  • Basics of Purchase management
  • Process of Vendor Identification, Vendor Selection
  • Overview & discussion of Vendor Assessment & Evaluation
  • Vendor Registration process
  • Vendor Performance measurement & Rating
  • Vendor Development process
  • Contracting

Stores / Inventory management and Logistics

  • Definition of Stores / Inventory
  • Functions of Stores
  • Why Inventory is needed??
  • Layout of Stores / Warehouse, Location system
  • Transactions and Stores accounting
  • Stores accuracy – Annual stock count / Perpetual stock count / Daily cycle count
  • Losses of Stores & Prevention
  • Logistics management in supply chain

Program will be highly interactive with PPT Presentation along with Case Studies.

Global Trading E-Platform for Agri Exports/Imports

Details
Mahratta Chamber of Commerce Industries and Agriculture, in association with National Bank for Agriculture and Rural Development (NABARD) launched an AGRICULTURE EXPORT FACILITATION CENTRE (AEFC). AEFC is a one-stop shop for guidance and information required to export agri-food Products.

If you are looking for an authentic trade platform, look no further. MCCIA, in association with Ninjacart is launching a global trading e-platform on 21st June 2022 at Sumant Moolgaokar Auditorium, MCCIA Trade Tower, S.B. Road, Pune.

This platform will help agriculture exporters / importers expand their business and build new contacts by providing a safe trading passage.

Who should attend
Agriculture Exporters/Importers who struggle to expand their business with new importers / Exporters in new countries.

Key Takeaways
•    Overview of existing e-platforms in global imports / exports
•    Costs and risks involved in using these platforms
•    An introduction to the Ninja Global App by Ninjacart
•    Escrow Payment Services

Eligibility Criteria: 
*Company/enterprise registered under APEDA and IEC Only*

Sales Leadership: The Game changer

Details

Only 37% of your sales people are best and consistently effective sales people. Only10% to 20% of sales meetings convert into sales. There are particular behavior tendencies of sales person in sales meeting which segregates the best from the rest.

This is where the managers have a larger role to play, they can effect changes in their current team and increase productivity upto 30%

Key Takeaways

  • Small Business Entrepreneurs
  • Sales managers
  • Sales team leaders
  • Sales person in team handling role
  • Senior sales managers
  • Sales people in leadership role

Objective

  • Transform raw sales team into experts
  • Increase closing % of sales meeting
  • Increase productivity of sales team upto 30%
  • Increase number of star performers in your team
  • Reduced attrition of sales people

Key Takeaways

  • Know the 8 types of sales people in your team
  • Skill set these 8 types of sales people have
  • How to manage the 8 types of sales people
  • 7 highly impactful skills of consistently productive sales person
  • Analyzing and rectifying the reasons of non-effective sales person in sales meeting
  • Techniques to do behavioral changes in sales person to increase productivity
  • Understanding & applying the trigger points of sales person to increase productive

Methodology

  • Power point presentation
  • Live examples
  • Interactive & mock sessions
  • Videos

Full Day Training Session on Effective Negotiation Skills

Details

In business, negotiation skills are important in both informal day-to-day interactions and formal transactions such as negotiating conditions of sale, lease, service delivery, and other legal contracts. Negotiation skills importance is present in every sphere of life, but these skills play a more important role in business and organizational settings.

The ability to negotiate effectively is highly appreciated in today’s competitive market. The main aim of a negotiation is to get the best deal possible for you and your organization.

Who should attend

  • Entrepreneurs
  • Professionals
  • Business Unit Heads
  • Senior and Middle Level Managers
  • Sales & Marketing Teams

Major Takeaways

  • Definition
  • Why Negotiation?
  • Elements of Negotiation
  • What is Trust? Trust Behaviors
  • Types of Negotiation
  • Process of Negotiation
  • Location of Negotiation
  • Key Skills for Effective Negotiation
  • Personal Plan for Better Results

 

WhatsApp for Business Training

Details

We all are used to WhatsApp in our daily routine. Then how about using it for your business marketing and growth? WhatsApp for Business is a specially created application similar to the WhatsApp we use but with few additional features that are useful for small business to list the product, market the business and connect with customers. This program will help you understand how to create you WhatsApp for Business Account and how to use it for growing your business.

Who Should Attend

  • Owners of product-based business
  • Owners of service-based business
  • Professionals

Takeaways from the program

  • Onboarding process for WhatsApp for Business
  • Introduction to various features of WhatsApp for Business
  • Tips for using WhatsApp for Business for marketing
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