When the going got tough, this tough woman got going!

An encounter with Sumedha Agashe will show you how this lively personality has always got her hands full. After working in an advertising agency for 32 years, Sumedha decided that it was time to start something of her own. Today, she is the backbone of Rohini Enterprises, a venture that provides a variety of printing services – so many, that you will run out of fingers to count them on.

When things go south, successful entrepreneurs go on.

Sumedha initially started off her venture by taking printing orders from schools. After completing numerous successful orders, she was greatly taken aback when one school suddenly terminated her contract, giving her no valid reason whatsoever. This was a major setback for her business and she could already foresee various monetary and managerial challenges cropping up. The road she was trudging seemed all uphill. But when the going is tough, that’s when you must not quit. Sumedha decided to bounce back and breathe new life into her business.

The deAsra connection.

Armed with undying determination and self-confidence, Sumedha started looking for solutions. A friend of hers advised her to attend a deAsra seminar, which could help bring her business back on track. Sumedha started attending the seminars, and got crucial insight into various business essentials and their execution process. She then registered herself as a deAsra member and scheduled an appointment, to discuss the way ahead. After meeting one of our experts, Mr. S.R. Joshi, she felt that she had all the guidance and confidence needed to make a strong comeback. Mr. Joshi explained the necessary business concepts and trends, and Sumedha left no stone unturned while applying them to her business. She also read deAsra’s Yashaswi Udyojag magazine, which helped her learn through experiences of other entrepreneurs.

The light at the end of the tunnel

Coming back to the present-day world, Rohini Enterprises provides printing services to schools and has also ventured into Vinyl Printing, DTP Printing, Screen Printing, Offset Printing, etc. A proud business owner today, Sumedha has come a long way since she left her job. Sumedha’s positive attitude is her strongest asset and her determination to become part of deAsra’s job creation mission is inspiring. The deAsra team raises a toast to this resilient entrepreneur and wishes her a smooth and successful journey ahead.

The deAsra team raises a toast to this resilient entrepreneur and wishes her a smooth and successful journey ahead!

deAsra Foundation offers end-to- end support and guidance to emerging and existing entrepreneurs in the small scale sector. To date, we have helped 100+ entrepreneurs grow and nurture their new and existing businesses into successful businesses. Thinking of starting out as an entrepreneur? Reach out to us at 020 – 65365300/11 for personalised guidance and help.