Marketing collateral is any material used to help a business advertise or communicate with business associates, potential customers or clients. It may include everything from brochures to letterheads to banners, to direct mailers, business cards, promotional flyers, etc. Marketing collaterals are ideal for maintaining a cohesive brand identity to ensure consistency in any campaign and creating a visual USP (Unique Selling Proposition).
Marketing Plan Assessment is a set of questions based on seven key components of a marketing plan, which are Customer Segmentation, Competition Analysis, Product Positioning, Pricing, Promotion, Place of Business, Packaging/Marketing Collateral. The answers to these questions help the user to understand the composition of the market. Based on the outcome of the analysis a market plan suitable to the business can be prepared.
Website is an online platform dedicated to a particular topic, ranging from entertainment to networking. It represents a centrally managed group of web pages, texts, images and all types of multimedia files. Its main purpose is to display content/offerings for its visitors. Customers find business information and product/service offerings on websites.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called ‘Digital Marketing’.
Digital Marketing process broadly involves the following steps:
- Plan and Strategize
- Measure and Audit