Marketing collateral is any material used to help a business advertise or communicate with business associates, potential customers or clients. It may include everything from brochures to letterheads to banners, to direct mailers, business cards, promotional flyers, etc. Marketing collaterals are ideal for maintaining a cohesive brand identity to ensure consistency in any campaign and creating a visual USP (Unique Selling Proposition).
Website is an online platform dedicated to a particular topic, ranging from entertainment to networking. It represents a centrally managed group of web pages, texts, images and all types of multimedia files. Its main purpose is to display content/offerings for its visitors. Customers find business information and product/service offerings on websites.
A Barcode is a way to encode information in a visual pattern that a machine can read. The combination of black and white bars (elements) represents different text characters which follow a set algorithm for that barcode type. It is essentially the information of that product, price, quantity, name of the product, etc.
GST is an indirect tax that is levied on goods as well as services. All the existing state and central indirect taxes are subsumed under the GST. It is applicable throughout the country (except for Jammu and Kashmir). GST is also referred to as “One Nation One Tax”.
Under this system, a single product is taxed at the same rate in every corner of the country (except J&K).
Copyright is the exclusive and assignable legal right given to the originator for a fixed number of years to print, publish, perform, film or record literary, artistic or musical material. Copyright provides legal evidence of ownership. The copyright owner can sell or pass on the rights of the work to the other person with copyright protection. Copyrights are often noted by ©.
A Trademark is a recognizable sign, design, or expression which identifies products or services of a particular activity. It is in the form of a logo, image, symbol, word(s), letter(s) or colour(s). It is a recognition of the company’s ownership of the brand. Trademarked products are considered as a form of property. Trademarks are often noted by way of ™, or ® if registered.
It is an agreement/contract between a landlord and a tenant, whereby the landlord gives the tenant the right to occupy the premises. It is applicable for a duration/ term which is specified in the agreement.