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All about Trademark & Copyright

Event Details

Many entrepreneurs start their business with a dream of growing it big, have unique ideas, and a vision for their business however when it comes to registering their brand with the authorities, they take a back foot. It has been proven that one of the causes of the risk of loss in business is being not aware of trademark / copyright matters. A Trademark is an identity of your business. The original names, phrases, symbols, logos, and designs that you create for your business help to identify your products and services. Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent.

Through this program you will understand all about trademark and copyright for your business.

Who Should Attend 

  • Business owners
  • Aspiring entrepreneurs
  • Organizations helping entrepreneurs with Intellectual Property registration

Key Takeaways

  • Understand how trademark and copyright is helpful to your business
  • Eligibility and benefits of trademark and copyright
  • Basic requirements to avail these benefits

Understand Business Planning to Start & Grow Your Business

Details
Every business needs planning at all stages. A new business needs planning to get started and make a mark in the market while the existing business needs planning to scale the business. This planning includes various aspects – financial planning, team planning, resources allocation and much more. This session will throw light on various important aspects of business planning.

Who should attend

Do you have a business idea of your own? Then you may need to know about its financial viability and feasibility.

We welcome all entrepreneurs who want to ensure that they have put everything in place and that they will be able to understand the importance of Business Planning.

Takeaways from the event

  • Learn about the finalization of proposed business ideas, the process of collecting and putting together necessary information for understanding a business’ financial viability
  • Understand the importance of financial viability/feasibility of business
  • Learn about the essential steps to take before starting a business

Google My Business Listing Program

Event Details

Google My Business gives your business visibility, bringing it to the notice of anyone who is interested and in the vicinity of your location. It allows you to get a spot on Google maps and also lets you update photos, contact information, etc. Having an active and dynamic Google My Business page helps to acquire new customers from the locality the business is situated in. The only requirement is to know the features and best practices of this platform.

Who should attend 

  • New business owners who wish to create online presence
  • Growing business owners who wish to capture nearby market
  • Businesses who wish to showcase their products & reviews to local customers

Takeaways from the event 

  • Create a Google My Business page
  • Create a basic website for your business
  • Understand how to keep your Google My Business page active
  • Make your business visible on Google

Full Day Training Session on Digital Sales

Event Details

Digital Selling is about leveraging your social network to nurture lasting relationships amplifying trust to build sales pipeline and grow revenue. Social selling is change in approach to customer acquisition, retention, marketing strategy and sales funnel. Sales teams need to focus on customer acquisition but with every sales rep being a content creator and leveraging right connections.

This mastery will help sales guys to –

  • Digital Sales – Account Selection / Account Prioritization / Compelling Stories
  • Digital Sales Funnel
  • Digital Prospecting
  • Account Management and Engagement
  • Upsell

About the Masterclass
Serial Entrepreneur, author, Keynote speaker and coach Amit Jadhav teaches you the craft of customer acquisition with the fine art of leveraging social connections with the content sauce. Amit teaches how putting a purposeful digital strategy augmented with lead generation can make all the difference in your sales pipeline. This Masterclass is a distilled experience of 20 years of learning technology sales marketing into a concise, actionable, result oriented experience that will transform your sales and marketing efforts. This is the blueprint version of 9XGrowth.com, a technique used by successful professionals and corporations designed by Amit Jadhav. This is not a powerpoint based Masterclass, this is a real kickass ‘do-it’ approach to real time outcome based results. All the material provided (this is world class) including Pre-Masterclass online homework will be an experience you must have never gone through. It involves sync approach of data, customer intent recognition – intervention tools, identify the right pieces of content as per buyer persona and many other aspects.

Major Takeaways

  • Optimize and make social profiles more customer-centric
  • Find buyers and conduct digital research
  • Engage buyers effectively
  • Share content, develop relationships and more!
  • Know and implement real workable strategies to acquire customers
  • Tools to help you create your content including graphics, media, copywriting all with no prior experience.
  • Proven techniques on LinkedIn with workable messaging templates and engagement tactics to grow your lead generation efforts.

Who Should Attend

  • If you are on LinkedIn, Facebook and want to grow business but are stuck this is for you.
  • If you are an entrepreneur struggling with multiple responsibilities and are looking to outsource your sales to the ‘internet’ this is for you.
  • If you’re responsible for sales or marketing whatever your level is be it VP or rep. close your eyes, this is for you.
  • If you are a SME in B2B and are looking to automate your social presence this is for you.
  • If you are in the media or in a business where the internet is medium, this is for you.

How to Market Your Business on Facebook

Event Details

Learn how to use Facebook for marketing your business. Facebook helps to create awareness about your brand, generate leads and sometimes even purchase. The platform also helps you to reach customers across the globe.

‘How to Market Your Business on Facebook’ is an expert-led session that helps you learn all about the features and best practices of the channel, and take your business to greater heights.

Who is it For?

  • New business owners
  • Existing business owners

Key Takeaways

Learn how to:

  • Set up your shop on Facebook
  • Create a Facebook page
  • Keep your page active
  • Effectively use Facebook for marketing and growth

Sales for Growth

Event Details
Sales is a very important element for a business to grow and develop. We often confuse sales with marketing. These two activities go hand in hand but have a very thin line between. Sales is more about understanding the customer, their needs, their taste and building a relation with the prospective customer, while marketing is about catering to the customer needs by placing the product to fulfill those needs. Small businesses must concentrate on the Sales pattern of their business keenly in order to grow.

Who should attend

  • New micro & small businesses who wish to build a strong & sustainable sales pattern
  • Existing micro & small businesses who wish to experiment new sales techniques for growth of the business

Takeaways from the event

  • Understand what kind of sales is necessary for every business from experts
  • Learn the difference between sales and marketing
  • Understand how sales and marketing need to be in sync for effective business growth

Business Loan Readiness Program (BLRP)

Event Details
The program is uniquely designed to help participants learn the crucial aspects and basics of funding, establishing business identity, financial formalization, and digitization of business.

Who should attend

When you have a business of your own, you may need to raise funds at any given time. We welcome all entrepreneurs who want to ensure that they have put everything in place and that they will be able to raise funds when needed.

Takeaways from the event

  • Learn about the basics of funding, its sources, the process, and loan proposal
  • Learn how to improve the creditworthiness of your business
  • Take necessary steps to establish and financially formalize your business identity

ITR E-Charcha

Event details
deAsra, in collaboration with the Income Tax Department, Pune, brings a unique opportunity! Share your queries on Income Tax Returns, directly with officials from the Income Tax Department.
Join us for E- Charcha to get solutions for various questions and challenges faced by the SME sector while filing returns.

Who Should Attend

  • Business owners
  • Aspiring entrepreneurs
  • Organisations enabling taxation in entrepreneurs
  • Tax consultants

 

Food Safety Training and Certification (FOSTAC) program – Advance Manufacturing Course

Farm to Fork Solutions brings to you a Food Safety Training and Certification (FOSTAC) program.

Certified course on:
Advance Manufacturing FSS-Level-2

Who should attend?

  • Food handlers
  • Supervisors
  • Food business operators
  • Students
  • Any Knowledge Enthusiastic who wishes to join.

Key Takeaways

  • Training Material
  • FSSAI generated certificate
  • Interactive Session

Group discount available (5 or more) : Rs. 1600/- each.

Introduction to Amazon Saheli – Cohort II

About Amazon Saheli

Launched in 2017, Amazon Saheli is a program to enable women entrepreneurs to build and scale their businesses with Amazon. Amazon Saheli helps women solopreneurs, women-led small businesses and organizations supporting women empowerment (NGOs, NFPs, Government bodies) by providing market linkage and discoverability for their products and helping them increase their footfall to millions of Amazon customers in India. Additionally, in order to help these women launch their businesses online easily, we also provide imaging and cataloguing services at launch, apart from free training to help them understand the nuances of online selling and thereby, grow their businesses on Amazon.in.

Who can attend

  • Women entrepreneurs across India having product business

Takeaways from the Introductory session

  • Amazon for women entrepreneurs.
  • About Amazon and Amazon Saheli Program & its benefits.
  • Personnel and product eligibility.
  • Onboarding process of Amazon Saheli Program.
  • Complimentary support for Amazon Global Selling*