Customer Generation & Retention Archives

Google My Business Listing Program

Event Details

Google My Business gives your business visibility, bringing it to the notice of anyone who is interested and in the vicinity of your location. It allows you to get a spot on Google maps and also lets you update photos, contact information, etc. Having an active and dynamic Google My Business page helps to acquire new customers from the locality the business is situated in. The only requirement is to know the features and best practices of this platform.

Who should attend

New business owners who wish to create online presence
Growing business owners who wish to capture nearby market
Businesses who wish to showcase their products & reviews to local customers

Takeaways from the event

Create a Google My Business page
Create a basic website for your business
Understand how to keep your Google My Business page active
Make your business visible on Google

Organized for –

WhatsApp for Business Training

Details

We all are used to WhatsApp in our daily routine. Then how about using it for your business marketing and growth? WhatsApp for Business is a specially created application similar to the WhatsApp we use but with few additional features that are useful for small business to list the product, market the business and connect with customers. This program will help you understand how to create you WhatsApp for Business Account and how to use it for growing your business.

Who Should Attend

Owners of product-based business
Owners of service-based business
Professionals

Takeaways from the program

Introduction to various features of WhatsApp for Business
How to generate, convert & retain lead through WhatsApp
Special tips for using WhatsApp for marketing during Diwali

Festive Edit – Aswamedh Expo – ‘Pre-Expo Meet – Get Exhibition Ready!’

Details

Exhibition is one of the best platforms to make your business visible to masses. If you are participating in the exhibition, you should be able to make the best out of it!

Let us help you to know how to do it.

Come join us and ‘Get Exhibition Ready’

Key Takeaways

Tips to set-up attractive stalls
Things to do Pre-during-post exhibition
Branding and Packaging tips
Sales Strategies & Marketing

Organized by – deAsra Foundation

In association with – Ashwamedh Expo

Join us and avail ‘Free deAsra Business Listing’ and subscription to ‘eYashaswi Udyojak’ magazine!

Google My Business Listing Program

Event Details

Who should attend

New business owners who wish to create online presence
Growing business owners who wish to capture nearby market
Businesses who wish to showcase their products & reviews to local customers

Takeaways from the event

Create a Google My Business page
Create a basic website for your business
Understand how to keep your Google My Business page active
Make your business visible on Google

How to Market Your Business on Facebook

Event Details

Learn how to use Facebook for marketing your business. Facebook helps to create awareness about your brand, generate leads and sometimes even purchase. The platform also helps you to reach customers across the globe.

‘How to Market Your Business on Facebook’ is an expert-led session that helps you learn all about the features and best practices of the channel, and take your business to greater heights.

Who is it For?

New business owners
Existing business owners

Key Takeaways

Learn how to:

Set up your shop on Facebook
Create a Facebook page
Keep your page active
Effectively use Facebook for marketing and growth

Sales Leadership: The Game changer

Details

Only 37% of your sales people are best and consistently effective sales people. Only10% to 20% of sales meetings convert into sales. There are particular behavior tendencies of sales person in sales meeting which segregates the best from the rest.

This is where the managers have a larger role to play, they can effect changes in their current team and increase productivity upto 30%

Key Takeaways

Small Business Entrepreneurs
Sales managers
Sales team leaders
Sales person in team handling role
Senior sales managers
Sales people in leadership role

Objective

Transform raw sales team into experts
Increase closing % of sales meeting
Increase productivity of sales team upto 30%
Increase number of star performers in your team
Reduced attrition of sales people

Key Takeaways

Know the 8 types of sales people in your team
Skill set these 8 types of sales people have
How to manage the 8 types of sales people
7 highly impactful skills of consistently productive sales person
Analyzing and rectifying the reasons of non-effective sales person in sales meeting
Techniques to do behavioral changes in sales person to increase productivity
Understanding & applying the trigger points of sales person to increase productive

Methodology

Power point presentation
Live examples
Interactive & mock sessions
Videos

Full Day Training Session on Effective Negotiation Skills

Details

In business, negotiation skills are important in both informal day-to-day interactions and formal transactions such as negotiating conditions of sale, lease, service delivery, and other legal contracts. Negotiation skills importance is present in every sphere of life, but these skills play a more important role in business and organizational settings.

The ability to negotiate effectively is highly appreciated in today’s competitive market. The main aim of a negotiation is to get the best deal possible for you and your organization.

Who should attend

Entrepreneurs
Professionals
Business Unit Heads
Senior and Middle Level Managers
Sales & Marketing Teams

Major Takeaways

Definition
Why Negotiation?
Elements of Negotiation
What is Trust? Trust Behaviors
Types of Negotiation
Process of Negotiation
Location of Negotiation
Key Skills for Effective Negotiation
Personal Plan for Better Results

Good Sales through Great Service

Details the Session

This program will help you understand that how sales can be made better by offering great service to your customer based on below mentioned points –

“Happy Customer is the best Advertisement”!
Understanding Service and Basics of Services Marketing.
Customer Service: Pre-Sales and Post-Sales.
Service is the most important ingredient in Customer Satisfaction.
Empathy as a key ingredient of Great Service.
The Approach: All Products are Services.

Who should attend

Owners / Partner
Customer Service Managers / Executives
Sales Executives
Sales – Support Executives
Members of staff like Delivery person, Drivers and others

Key Takeaways

Understand Role of Service in developing Business
Learn How to – “Give Service and Get Sales”!
Develop Focus on ‘Service Revenue’
Selling Skills for Service Person
Towards Customer Centric Organisation

Sales for Growth

Event Details

Sales is a very important element for a business to grow and develop. We often confuse sales with marketing. These two activities go hand in hand but have a very thin line between. Sales is more about understanding the customer, their needs, their taste and building a relation with the prospective customer, while marketing is about catering to the customer needs by placing the product to fulfill those needs. Small businesses must concentrate on the Sales pattern of their business keenly in order to grow.

Who should attend

New micro & small businesses who wish to build a strong & sustainable sales pattern
Existing micro & small businesses who wish to experiment new sales techniques for growth of the business

Takeaways from the event

Understand what kind of sales is necessary for every business from experts
Learn the difference between sales and marketing
Understand how sales and marketing need to be in sync for effective business growth

Communicate to Win and Influence

Details

In today’s new normal, the working pattern has changed from “in person” to “virtual”, thereby changing the techniques of communication. In order to be impactful, one has to unlearn skills which are not effective and learn or relearn skills considering the changing scenario. This program is designed to help the participants to be dynamic, to grow and complete exponentially.

Who should attend

Team Leaders
Managers
Sole Entrepreneurs

Takeaways from the session

Communicate effectively in professional circles
Handle yourself with confidence
Inspire and Motivate
Persuade and convince
Enhance oral and written communication
Boost the ability of thinking promptly

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